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Mimos

Help center

How to set up and run Mimos

Help center for Mimos — set up your salon, services, team, booking page, messages and deposits.

  • What can I do with Mimos? — Welcome! This is the short path from a new account to taking bookings online. When you first sign up, a setup guide walks you through the essentials — and you can revisit or fine-tune any of it later in Settings.
  • Your business settings — Every setting lives under Settings in the sidebar, organized into groups. Only managers can change them.
  • Add your location and hours — You'll find all of this under Settings → Locations (manager-only).
  • Create a service — Services are what customers book — a bath, a full groom, a nail trim. Each has a price and a duration.
  • Invite someone to the team — Add groomers and office staff so they can sign in, and make groomers bookable so customers can choose them.
  • Turn on your booking page — Your booking page is the public page where customers book online. You control how it looks, what it shows, and when it goes live.
  • Set up your automatic messages — Keep customers informed automatically — booking confirmations, "your pet is ready" texts, reminders, and review requests — to cut no-shows and save the team time.
  • What audiences are — An audience is the group of customers a campaign is sent to, or the filter you apply to a report. Audiences aren't static lists — they're calculated from your customer data in real time. Anyone who matches the criteria is in. Anyone who stops matching drops out.
  • Create a custom audience — Create a custom audience when the predefined ones don't fit what you want to filter — for example, medium-sized dogs that visited in the last month and spent more than €50.
  • Create your first campaign — A campaign sends a message to an audience over a channel (SMS, email or WhatsApp), with a schedule and a template. Before creating one, make sure you have your audience and template ready.
  • Schedule when a campaign goes out — A trigger is a campaign that sends automatically when a customer event happens — for example, 30 days after their last appointment to re-engage an inactive customer, or on the pet's birthday.
  • Review how a campaign performed — After a campaign sends, review the results from Marketing > Campaigns to see what worked and what to tune next time.
  • A client's marketing preferences — Each customer can decide whether they want to receive marketing messages from you and, if they do, which types (SMS, email, WhatsApp). These consents flow automatically into your campaigns and audiences.
  • Take a booking deposit — You'll find this under Settings → Payments (manager-only).