After a campaign sends, review the results from Marketing > Campaigns to see what worked and what to tune next time.
Metrics you'll see
- Sent: total messages that went out.
- Delivered: those that reached the customer's device (no bounces).
- Opened: messages the customer opened. Only applies to email and to messages with a trackable link.
- Clicked: number of times a link inside the message was tapped.
- Conversions: appointments attributed to that campaign.
Review a sent campaign
- Open Marketing > Campaigns and pick the campaign to review.
- The summary at the top shows the final status, send date and target audience.
- Scroll to Metrics for sent / delivered / opened / clicked, with percentages of the total.
- If the campaign had a measurable goal (for example, "reactivate 20 customers"), check the Conversions card to see how many appointments were attributed to this campaign.
- Export the details to CSV if you want to work with the data in a spreadsheet.
Good to know
- Metrics update for 7 days after send, when nearly the whole audience has seen or interacted with the message.
- A low open rate doesn't always mean a bad message — many customers read SMS directly without opening them. Compare to your previous campaigns, not to an absolute number.
- Conversions are attributed for 14 days after the send. After that, an appointment no longer counts toward this campaign.