Create a custom audience when the predefined ones don't fit what you want to filter — for example, medium-sized dogs that visited in the last month and spent more than €50.
Before you start
Be clear on which customer behaviour or data point you want to filter on. Audiences are evaluated each night using the previous day's data.
Create a custom audience
- Open Marketing > Audiences and click New audience.
- Give it a name that identifies it at a glance (for example, "Medium-sized last month +€50").
- Add rules: pick a field (service, spend, tag, last-appointment date, etc.), an operator and a value. Rules combine with AND by default.
- Switch to OR inside a group to widen the audience, or create multiple groups to combine them.
- Click Save. The audience is computed overnight and appears with its current size.
Good to know
- Live preview: as you add rules, the count of matching customers updates at the top. Use it to fine-tune before saving.
- Audiences can't be edited after creation. If you need changes, create a new one and swap it into your campaigns.
- An audience with 0 members isn't an error — it just means nobody matches your rules today. Review the criteria if that wasn't your intent.