A trigger is a campaign that sends automatically when a customer event happens — for example, 30 days after their last appointment to re-engage an inactive customer, or on the pet's birthday.
When to use a trigger
- Revisit reminder: nudge a customer X months after their last appointment.
- Pet's birthday: send a small discount on the day.
- Welcome: the first message to a new customer, shortly after their first visit.
Schedule a trigger
- Open Marketing > Triggers and click New trigger.
- Pick the event that activates it (days since last appointment, birthday, new customer, etc.).
- Set any extra conditions — for example "only if the customer has visited at least once" or "only if they have tag X".
- Pick the message template and channel.
- Click Save. The trigger goes live and is evaluated each night.
Good to know
- Triggers are evaluated once a day, overnight. They're not instant — a customer who matches today gets the message the next day.
- If several campaigns or triggers fire for the same customer on the same day, Mimos applies the weekly frequency cap and only sends the highest-priority message.
- You can deactivate a trigger from the list without deleting it — keep the config ready in case you want to switch it back on later.